TikTok Launches New AI Feature At Symphony Studio, A New Tool To Accelerate Content Making

JAKARTA TikTok introduces a series of generating Artificial Intelligence (AI) features for creators on its platform. All of these features are available on TikTok Symphony, the creative studio that helps with video production.

This studio was introduced last year as an AI-based state-of-the-art platform that supports video creation in just a few minutes. There are three new features added to this studio, including Image to Video, Text to Video, and Showcase Products.

The first feature can be used to create brand products or assets in static visual form. Users only need to upload pictures and prompt input in detail so that the results are maximized. Image to Video is claimed to understand complex prompts.

Next, Text to Video, is a feature designed to create a five-second clip using a prompt. According to TikTok, this feature can help creators reduce their dependency on recapture.

Finally, also business people don't have talent to promote their products, they can take advantage of the Showcase Products feature. This feature works like a mockup or a visual presentation of the product, just made in video form.

"With TikTok Symphony, we empower the global marketing, brand and creator community to tell interesting, scaled, and impactful stories on TikTok," said Andy Yang, Global Head of Creative and Brand Products.

What adds that the combination of tools in Symphony's creative studio can encourage the use of cutting-edge technology. The hope is that this series of features launched can help humans to maximize and build new creativity standards.

In addition to adding the three new features to Symphony, TikTok also revealed the latest integration of its creative studio. Now, Symphony can be accessed through third-party platforms such as Adobe Express and WPP Open.

Thanks to this integration, Adobe Express users can create content more easily. Meanwhile, integration at the WPP Open will make it easier for employees to access AI features such as Symphony AI Dubbing, Generate and Remix Video, and Symphony Digitial Avatar.

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