JAKARTA Google's antitrust case, which has been running for several years in Mexico, has finally ended. This case was officially closed without any punishment because Google was found not guilty.
According to a Reuters report, the case closed on June 13 by Mexico's Federal Economic Competition Commission (COFECE). The watchdog stated that Google was not involved in any antitrust practices in Mexico.
This case has been running since 2020 on suspicion of antitrust in the digital advertising sector. For five years, COFECE has been observing Google's digital advertising services through its search page or Google Search as well as third-party websites.
These observations were made to prove whether Google is making an unfair profit. After the investigation closed, COFECE stated that Google did not force advertisers to buy ads on third-party sites when it wanted to advertise on Google Search.
Google welcomes this decision well. Spokesperson, who was not named, stated that this decision reflects the company's good actions so far. Google claims to have never imposed its services on advertisers.
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"We appreciate the COFECE's decision to recognize that our product gives advertisers the freedom and control to use our tools in the most appropriate way they need," the spokesperson said, quoted on Monday, June 16.
This isn't the first time Google has faced an antitrust case. The company is also facing similar cases, although in other fields, in the US. Last year, Google was declared to have violated the law in its online search and digital advertising.
In another case, Google was declared to have illegally dominated two markets through online advertising technology. On these charges, a US federal judge forced Google to sell its advertising service, Google Ad Manager.
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